Personal care services (NAICS 812199) industry trends
The personal care services industry includes businesses that provide appearance care services to individual customers. Hair, nail and skin care services as well as other personal care services comprise this industry. Hair, nail and skin care services provide hair care services, provide nail care services, provide facials or apply makeup. Examples of businesses that provide hair, nail and skin care services include barber shops, hair stylist shops and nail salons. Businesses that provide other personal care services include permanent makeup stations, tattoo parlors, massage parlors and tanning salons.
The Census Bureau’s most recent data indicates that there are approximately 112,791 firms within this industry. The majority of firms within this industry provide hair, nail and skin care services.
According to Sageworks’ industry data, the industry’s net profit margin during the last 12 months was 9.43 percent. During this time, the average gross profit margin was 83.76 percent.
The graph below shows business statistics for the average company in the personal care services industry.