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What is the biggest source of traffic for accounting firms?

December 8, 2013
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Bonnie Buol Ruszczyk, president of bbr marketing, recently hosted a webinar for Sageworks, How to Generate Leads through the Web. In this webinar, Bonnie provided key strategies for improving your firm’s presence on social media, as well as other content marketing strategies.

During the presentation, finance professionals were polled on what they think is the biggest source of web traffic for professional service firms. Almost 40% of respondents expressed search engine optimization, followed closely behind by 33 percent expressing social media.

However, according to data from bbr marketing, the biggest source of traffic for B2B websites is actually blogging. Bonnie stresses the importance of developing a blog for your firm and providing links back to your site within your posts. Search engine optimization was the second largest source of traffic for professional service firms, showing the importance of developing an SEO campaign for your firm. Watch the full on-demand webinar to learn more lead generation strategies for your firm.

About the Author


Raleigh, N.C.-based Sageworks, a leading provider of lending, credit risk, and portfolio risk software that enables banks and credit unions to efficiently grow and improve the borrower experience, was founded in 1998. Using its platform, Sageworks analyzed over 11.5 million loans, aggregated the corresponding loan data, and created the largest

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About Abrigo

Abrigo enables U.S. financial institutions to support their communities through technology that fights financial crime, grows loans and deposits, and optimizes risk. Abrigo's platform centralizes the institution's data, creates a digital user experience, ensures compliance, and delivers efficiency for scale and profitable growth.

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