Why deposit behavior has become a strategic priority
For many banks, regulatory requirements or periodic ALM reviews have historically driven the use of deposit modeling. But that approach overlooks how deposit behavior directly influences liquidity planning, loan growth capacity, pricing decisions, and ultimately profitability.
“Accurate modeling enhances risk management and strategic planning,” Newberry says. “One of the biggest things we want to understand from an analytics perspective is how long those deposits are going to be around, because that impacts your ALM assumptions and a lot of other decisions downstream.”
The need for accurate modeling is particularly acute for community and regional banks, where funding options may be more constrained and customer concentration risks are higher. Newberry points to demographic exposure as an often-overlooked factor that can impact smaller institutions. “A good chunk of your deposit balances may be represented by people over seventy years old,” he notes. “How much longer are those deposits going to be around, and how does that wealth transfer to the next generation?”
