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6 Steps accounting firms can take to win new clients through specialization

August 30, 2014
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Lack of industry knowledge is the #1 concern for buyers of accounting services according to a Hinge Marketing survey. Developing an industry niche and establishing yourself as an industry expert allows you to differentiate your services and can help you win new clients. This checklist outlines 6 steps on how to develop a firm focus and generate new business. 



Download this checklist to learn how to identify which niche best fits your firm, what the needs are for your ideal client and how to market your firm’s new focus.

About the Author


Raleigh, N.C.-based Sageworks, a leading provider of lending, credit risk, and portfolio risk software that enables banks and credit unions to efficiently grow and improve the borrower experience, was founded in 1998. Using its platform, Sageworks analyzed over 11.5 million loans, aggregated the corresponding loan data, and created the largest

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About Abrigo

Abrigo enables U.S. financial institutions to support their communities through technology that fights financial crime, grows loans and deposits, and optimizes risk. Abrigo's platform centralizes the institution's data, creates a digital user experience, ensures compliance, and delivers efficiency for scale and profitable growth.

Make Big Things Happen.