Establish a strategy for cross-selling your accounting firm’s services
The AICPA estimates that winning a new client costs 11 times more than retaining a current client. One way for accountants to increase firm revenue and deepen client relationships is to offer value-added services to existing clients. Don’t know where to start? Download this checklist to learn how to develop a retention strategy for your accounting firm.
To increase retention, it is critical that your firm identifies the best candidates to target for cross-selling opportunities. Nearly every firm has business clients who may be interested in additional services. If those clients aren’t aware of all that your firm provides, they may be inclined to obtain the services elsewhere.
To drive firm growth and increase the value that your firm provides to clients, download this checklist today!