How to break down financial statements for clients

In this brief video, Peter Brown, a Sageworks senior consultant, discusses how to put financial statements in simple terms for your clients. He notes that an income statement is a measure of performance over a defined time. Brown also provides definitions for the balance sheet, cash flow, and financial statements in general. Understanding these definitions is important to your clients’ business performance, according to Brown.

This clip is from a Sageworks’ webinar for accountants and CPAs entitled How to Help Business Clients Win Loans. In this webinar, Brown points out that social media and emails should not replace face-to-face interaction when approaching a prospective client.  Watch the full on-demand webinar.