Poll: Does your firm have a formal marketing plan in place?
ProfitCents by Sageworks recently hosted a webinar on How to Create and Implement a Marketing Plan in Your Firm. Bonnie Buol Ruszczyk, president of bbr marketing, discussed strategies for developing a marketing road map to to attract the clients that will be most valuable for your firm.
During the presentation, accounting professionals were polled on whether their firm had a formal marketing plan in place. Eighty-six percent of respondents said that their firm did not have a plan established to guide their marketing efforts and benchmark their successes.
Bonnie explained that accounting firms without a marketing plan are missing out on having control and the ability to measure the effectiveness of their efforts, resulting in spending money on marketing projects that may not bring in a return on investment. She also explained that just having a marketing plan does not guarantee success — you must also use the plan!
Watch the full on-demand webinar to learn more about how to develop a strategy to differentiate yourself from the competition and how to implement marketing tactics that will work for your firm. You can find more information in our blog post, Why seat-of-the-pants marketing is bad for accounting firms.