Reducing the friction between questions and answers
One of the biggest obstacles to effective decision-making is what some banking leaders describe as "curiosity friction." Curiosity friction occurs when obtaining answers requires so much effort that people stop asking questions. A lender reviewing pipeline activity may want to know:
- Which officers are driving production?
- Which industries represent growing concentrations?
- How are projected closings tracking against strategic goals?
- What funding requirements may emerge in the coming months?
Similarly, deposit teams may want to understand:
- Which customers are most likely to leave?
- What demographic segments are growing?
- How many customers have deposit relationships but no loan relationships?
- What opportunities exist to deepen existing relationships?
When answering these questions requires multiple reports and manual analysis, curiosity naturally declines. When answers become easier to access, organizations can generate actionable data insights more consistently and make faster decisions.