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Why do business owners choose a competitor?

Sageworks
November 10, 2013
Read Time: 0 min

In this brief video, Sageworks’ senior consultant Peter Brown discusses why clients select a certain accounting firm. Brown highlights that 23 percent of business owners choose a competitor due to lack of industry knowledge. He also points out that there is a misconception among accountants that clients choose a competitor due to price.

This clip is from a Sageworks’ webinar entitled “Stop Competing on Price: Type 2 Services—What , Why & How.” In this webinar, Brown provides insight on transitioning your firm from competing on price to offering Type 2 services that will grow your firm and increase revenue with client needs shifting to more value-added services. You can watch this webinar on-demand at sageworks.com/cpa

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Sageworks

Raleigh, N.C.-based Sageworks, a leading provider of lending, credit risk, and portfolio risk software that enables banks and credit unions to efficiently grow and improve the borrower experience, was founded in 1998. Using its platform, Sageworks analyzed over 11.5 million loans, aggregated the corresponding loan data, and created the largest

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