Relationship lending done right: How to create value for both sides

Relationship lending is a noted strength of community financial institutions, but it’s not sustainable without intention and discipline. Strong relationships should lead to well-structured loans, appropriate pricing, and deeper deposit relationships, not credit policy exceptions or weakened economics.

This session helps lenders manage pipelines more effectively, structure and price loans with confidence, and have stronger deposit and funding conversations as part of the lending relationship. The discussion will highlight practical behaviors that separate high-performing relationship lenders from those creating unintended risk or margin pressure.

You will learn how to:

• Manage the lending pipeline with accountability and focus
• Navigate deposit and pricing conversations more confidently
• Avoid common relationship lending pitfalls

Register for the entire webinar series here.

The first in a three-part webinar series for lenders