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Fraud victim support: How financial institutions can respond and restore trust

Terri Luttrell, CAMS-Audit, CFCS
August 13, 2025
Read Time: 0 min

Fraud victim support: How financial institutions can respond and restore trust

As fraud schemes evolve in complexity and scope, financial institutions are called upon to do more than just detect and prevent illicit activity. Banks and credit unions often also serve as first responders when individuals or businesses fall victim to financial fraud.

Institutions that respond with urgency and empathy to support victims of fraud can rebuild trust, restore confidence, and reinforce long-term relationships with clients. But fraud victim support is about more than recouping financial loss. Understanding the common fraud schemes clients may encounter and taking an intentional approach to assist in the aftermath demonstrates an institution’s values, dedication to client care, and role as a trusted advisor within the community.

 

The growing cost of fraud

Reported fraud losses exceeded $12.5 billion in 2024, according to the Federal Trade Commission (FTC). The FBI documented an even higher total loss of over $16.6 billion across 859,000 complaints. These figures speak not only to the scale of financial harm but to the emotional toll these crimes leave behind.

The volume and impact of fraud are increasing across all channels. In 2024, investment scams topped the list in financial damage, with $5.7 billion in reported losses. Imposter scams followed closely at nearly $3 billion. Criminals prey on trusting and vulnerable people, and they continue to leverage digital platforms to initiate contact via email, phone, or text, and move funds through cryptocurrency, bank transfers, or wire services.

According to the FBI, phishing scams were the most frequently reported. However, business email compromise and investment fraud caused the most significant monetary damage. These trends highlight the urgent need for comprehensive fraud victim support programs that go beyond the basics of account recovery.

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Understanding the scope of fraud

Financial institutions must first understand the various forms of fraud affecting their clients to deliver meaningful assistance. Some of the most prevalent methods include:

  • Cybercrime attacks: Cybercrime attacks occur approximately every 11 seconds, costing organizations an average of $13 million per incident. Small businesses are especially vulnerable due to limited cybersecurity infrastructure.
  • Consumer fraud: Consumer fraud takes many forms, including synthetic identity theft, spoofing, romance scams, and grandparent scams. These often target the elderly and financially inexperienced.
  • Business and investment fraud schemes: Scams such as Ponzi operations, business email compromise, and wire fraud continue to result in significant losses for commercial clients.
  • “Pig butchering”: A particularly alarming emerging scam is known among criminals as “pig butchering” because victims are deceived over time through emotional manipulation before being persuaded to make large financial transfers.

Each scheme can leave a trail of emotional distress and financial disruption. A thoughtful, informed approach to fraud victim support is essential to help affected individuals navigate the aftermath.

A layered approach to fraud victim support

    1. Prevention through education and technology

Preventing fraud begins with awareness. Banks and credit unions can help clients identify red flags by offering regular educational materials across digital and in-person channels. Topics include the creation of secure passwords, the identification of phishing attempts, and safe usage of peer-to-peer payment apps.

Technology also plays a pivotal role in prevention. Sophisticated fraud detection tools incorporating artificial intelligence and behavioral analytics can monitor suspicious activity in real time. Institutions can also empower their clients with biometric login, multi-factor authentication, and real-time fraud alerts.

  1. Helping clients create a response plan

Helping clients prepare a response plan before fraud occurs can reduce confusion and stress if the worst happens. Encourage clients to keep a written checklist that includes how to report fraud to their financial institutions, contact information for the FTC and FBI, and steps for freezing credit with the major bureaus. The plan should also cover resetting login credentials and enabling fraud alerts. Reviewing this plan regularly gives clients confidence that they know what to do and who to call. It is a simple way to support a long-term client relationship.

  1. Responding with clarity and compassion

A fast and empathetic response is critical following a fraud incident. Banks and credit unions should have clear procedures in place to support victim response plans, including measures around:

  • Freezing or closing affected accounts
  • Reissuing account credentials and payment cards
  • Assisting with dispute processes and documentation
  • Communicating directly with law enforcement when appropriate

Empowering front-line employees to handle these cases with care can help ease client anxiety and reestablish trust during a particularly vulnerable time.

  1. Supporting financial recovery

While banks and credit unions often must reimburse clients for unauthorized transactions, many fraud cases involve victims being tricked into authorizing payments. In these situations, reimbursement is not always guaranteed. Still, financial institutions can support victims with the following meaningful actions:

  • Assist with regulatory reporting: Help victims file official complaints with the FTC, the FBI, or Consumer Financial Protection Bureau (CFPB). These reports establish a record of the incident and contribute to broader fraud tracking efforts.
  • Work with law enforcement and other financial institutions: Cooperate with authorities and peer institutions to trace stolen funds and flag suspicious accounts. Swift action can help contain damage and may lead to partial recovery.
  • Provide recovery resources: Refer victims to identity theft protection services, legal aid, or nonprofit support organizations. These resources can help clients manage credit impacts and protect against future fraud.

Even when full financial recovery is impossible, these steps demonstrate a commitment to care and accountability. Institutions prioritizing fraud victim support during recovery reinforce trust and deepen client relationships.

Sustained support beyond the incident

Helping a client through the immediate fallout of fraud is the first step. Ongoing protection is key to rebuilding confidence. Financial institutions can offer continued support through:

  • Identity theft monitoring
  • Credit and account activity alerts
  • Help with placing credit freezes
  • Referrals to advocacy groups for seniors or other vulnerable individuals

Staying engaged after the crisis helps banks and credit unions show they are not just financial service providers but also long-term partners in their clients’ security and peace of mind.

Making victim support a shared responsibility

An effective response to fraud must involve collaboration across internal teams. Anti-money laundering (AML), information technology, fraud prevention, and client service departments should operate under a unified plan to ensure quick and coordinated action. Regular training and updates on emerging fraud trends are essential.

Equally important is leadership support. Institutions that invest in fraud prevention tools, adequate staffing, and client education signal that fraud victim support is not a side function but a core priority.

Turning crisis into opportunity

Fraud response efforts should be viewed as risk mitigation and opportunities to lead with purpose. Financial institutions can demonstrate their commitment to ethical banking and social responsibility by standing with victims and guiding them through recovery. Banks and credit unions that take fraud victim support seriously will be better positioned to retain loyal clients, enhance their brand reputation, and serve as trusted pillars in their communities.

 

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About the Author

Terri Luttrell, CAMS-Audit, CFCS

Compliance and Engagement Director
Terri Luttrell is a seasoned AML professional and former director and AML/OFAC officer with over 20 years in the banking industry, working both in medium and large community and commercial banks ranging from $2 billion to $330 billion in asset size.

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About Abrigo

Abrigo enables U.S. financial institutions to support their communities through technology that fights financial crime, grows loans and deposits, and optimizes risk. Abrigo's platform centralizes the institution's data, creates a digital user experience, ensures compliance, and delivers efficiency for scale and profitable growth.

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