What’s ahead in 2015? 9 Trends accounting firms should look for in the New Year
No matter your goals, the New Year is an opportunity for a fresh start both personally and professionally. To set yourself up for success professionally, you must be willing to understand the importance of and deliver on new trends, needs and expectations. It is no different for accounting firms.
In 2015, accountants should be focusing on technology, consulting services and marketing strategies for their firm, among other trends outlined here. More than three-quarters of accounting firms feel as though technology will shape their ability to provide services and add value to their existing and future clients within the next five years. Keeping pace with technology for accountants and CPAs is no longer in the “nice to have” column when recruiting and interviewing candidates – it is an absolute necessity for the industry.
Another shift on the consumer side is the attention a potential client will pay to thought leadership. In an accounting firm, more people and businesses are looking to the amount and the quality of the content a firm can provide – be it on their website, via a blog, or in the media. As a firm that showcases their expertise through content, you’ll increase visibility and build credibility with those considering your practice.
As 2014 comes to an end, there are many trends that give accountants an opportunity to excel in their business by helping them to deepen client relationships, generate more leads and offer more advisory services. Download this infographic to find out what 2015 may hold for accounting firms and, most importantly, learn how your business can prepare and get (and stay) ahead of the competition.