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Crisis Business Membership Strategy in 2020: Adapting Technology and Executing in the New Normal

In an increasingly competitive and uncertain lending environment, credit unions are seeking ways to grow membership without compromising credit quality and the member experience. Recently, many credit unions have been growing their business membership through the Paycheck Protection Program, a program to help small businesses survive the effects of the coronavirus.  Though great for growth, the volume of PPP has caused many institutions to become overwhelmed as they look to use traditional lending practices.  

To counter this problem, credit unions are shifting their strategy to pursue the use of digital channels through technology and automation. This approach not only creates opportunities to reduce risk in the portfolio, it also can help build a more engaged membership base 

Join these industry experts and a credit union executive as they walk through how to implement this new approach practically.

Join to learn:  

  • Keys to executing a successful small business and C&I strategy 
  • How to develop a strong retail branch partnership 
  • How Nutmeg State FCU rolled out a similar strategy 
  • How technology helps expand business membership and increase business member lending 

Meet Your Presenters

Jim Hanson

Jim has over 25 years’ experience in the credit union and banking industries.   He provides strategic planning and performance management consulting services to credit unions looking to improve member experience, deepen share of wallet and accelerate productivity of their retail and business services programs.  His consulting practice is also an

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Shane Dugan

AVP, Lending
Shane directly oversees all lending and business service functions at Nutmeg State FCU. He joined the credit union movement during the financial crisis and quickly fell in love with credit unions’ philosophy of “people helping people.” His experience in a wide variety of roles at community credit unions has allowed him to develop

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