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Lending & Credit Risk Commercial Lending Small Business Lending

Thinking like a local economist: Sharpening lending decisions with market insight

Tuesday, June 23, 2026
2:00 PM ET / 1:00 PM CT

National economic headlines often miss the nuances that matter most to business owners. For commercial lenders, understanding local and industry conditions are essential to asking better questions, assessing risk more accurately, and providing advice that resonates with business owners.

This session explores how lenders can use local economic and industry insight to strengthen borrower conversations and support sound credit decisions. You will see what data is most relevant, how to interpret it in a lending context, and how local market understanding can translate into stronger underwriting, clearer recommendations, and more durable relationships.

You will learn: 

  • How local market knowledge strengthens lender credibility and conversations
  • The most relevant local indicators for evaluating borrower performance
  • Ways to compare individual business growth to both broad industry growth and local patterns
  • Practical ways lenders incorporate market insight into underwriting, reviews, and portfolio discussions

 

Meet Your Presenters

Nicolle Bouffard DeLiso

Director, Training & Success
Vertical IQ
Nicolle worked for a regional bank in the southeast for almost 15 years before joining the Vertical IQ team. In the Community Bank Administration, she served as the product manager for Vertical IQ, championing its integration into scorecards, training curricula, customer relationship management systems (CRMs), and sales strategies. As a

Full Bio

Rob Newberry

Senior Consultant
Abrigo
Rob Newberry is Senior Consultant with Abrigo’s Advisory Services and a faculty member of the Graduate School of Banking at the University of Wisconsin-Madison. In the past 10 years, he has worked with financial institution leaders and regulators to develop a suite of credit administration tools for community banks and

Full Bio