Laura Broderick
Chief Marketing Officer
Laura Broderick joined Abrigo as CMO in November 2018, bringing over 20 years of marketing leadership experience. She leads the company’s brand engagement and marketing efforts and is passionate about helping community banks and credit unions grow and thrive. Prior to Abrigo, she served as CMO of Verb Inc. (online leadership platform) and in the same capacity at Hibu Inc. (digital marketing and website provider) prior to that. Earlier in her career, she led marketing for the San Diego Padres, but she’s a Houston sports fan at heart after growing up there. Laura also served as Dell Inc.’s e-commerce executive director and is a former Bain Capital private equity associate. Laura has an undergraduate degree in English and history from Duke and an MBA from Harvard.
One of Laura’s favorite quotes is by Thomas Alva Edison:
“If we all did the things we are capable of doing, we would literally astound ourselves.”
She says,
“I love this quote because it shows the power of using your gifts. We can all be bigger than we think.”
