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How to develop an industry niche

March 27, 2014
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In this brief video, founder and president of The Business Fox, Nancy Fox, discusses how to develop a “rich” niche market. Fox highlights that there are three pathways to developing a niche market: industries, common factors, and motivations. In addition, Fox suggests thinking outside of the box when developing your niche. These groups might include women in business, people living in New York over the age of 55, adoptive parents, marathon runners and so on.



This clip is from a Sageworks’ webinar entitled “Targeted Networking: For Bigger and Better Lead Generation.” In this webinar, Fox provides strategies on how and where your firm should be networking, as well as the profile of an ideal client. You can watch this webinar on-demand at  


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Raleigh, N.C.-based Sageworks, a leading provider of lending, credit risk, and portfolio risk software that enables banks and credit unions to efficiently grow and improve the borrower experience, was founded in 1998. Using its platform, Sageworks analyzed over 11.5 million loans, aggregated the corresponding loan data, and created the largest

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