Know Your Customer: BSA for Everyday
Applying BSA Principles to Everyday Life
Know Your Customer
Bankers are familiar with the notion of “Know Your Customer” (KYC) as it pertains to the world of customer due diligence. KYC is a crucial component of managing financial risk, and it means that bankers must understand the companies and individuals with whom they are doing business.
But whether you’re a banker or not, there are some concepts from KYC that can be applied to everyday life. These are skills from which mostly everyone can benefit, both personally and professionally. Follow these tips and you’ll apply KYC to your every d-a-y!
1.Understand your audience. Have you ever been to a comedy show where the comedian’s jokes fell flat? Painful, wasn’t it? It is likely that the comic did not fully consider the audience’s personality, sense of humor, or cultural background when preparing for the show. Similarly to knowing your customer, the idea of understanding your audience can help you avoid a tough situation.
2. Think holistically. In the financial world, an effective way to know your customer is to look at the big picture. KYC means you not only know basic information about your customer, but you also see the patterns that their behaviors create. By learning to think holistically, you utilize both linear facts and contextual insights to make decisions.
3. Be proactive. In a culture of compliance, being reactive as opposed to proactive is a recipe for disaster. That is why every financial institution is required to dedicate resources to BSA/AML. But outside of the financial industry, everyone can benefit from being able to anticipate scenarios. By doing so, you create a sense of security and reduce your workload down the road.
For bankers and non-bankers alike, everyone can learn something from the habits of a BSA Officer. By knowing the audience of any social setting, thinking holistically about the big picture, and being proactive rather than reactive, you’ll set yourself up for success.
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