What role does generative AI play in banking today?
Generative AI is one of the most exciting innovations in recent times that has the potential to make a profound impact across every aspect of banking and lending.
There are plenty of applications in banking that use traditional machine learning, a form of AI that is very good at finding patterns in structured numerical data. However, these applications are typically focused on solving specific tasks such as assessing credit risk, detecting fraud, or optimizing marketing spend.
Generative AI is unique in the sense that it works very well on unstructured data, leveraging foundational large language models (LLMs) that have been trained on web-scale data. Today's LLMs don’t just understand language; they follow instructions and respond with the fluency of a human expert. This has opened up a whole new set of applications in banking, where generative AI can be used to address challenges that were previously out of reach, such as:
- Understanding free-form customer interactions
- Distilling insights from complex documents
- Generating personalized communications at scale
- Reimagining how bankers interact with information.
Generative AI introduces a new layer of intelligence that enables automation and amplification of human expertise. For the first time, we have not just a tool but an intelligence amplifier that processes complexity, uncovers insights, and enhances human judgment in real time. This shift from prediction to understanding and interpretation is what makes this moment exciting and different.